OrCNet - IEEE Consultants Meeting NoticeThursday, 26 February 2009
Please join ORCNET member, Susan Federici, at the February meeting for a discussion of the potential up, and down, sides of Open Innovation for your company. In the past decade some technology- driven businesses have felt that their internal R&D functions were losing their advantages for new product development. Many of these companies began sourcing some of their new product technologies and products from individual inventors or other companies. At the same time, there emerged a new marketplace for the licensing and selling of company intellectual property to outside entities. The global exchange of intellectual property into and outside of company boundaries is now known as Open Innovation. Procuring advantageous technologies and know-how through mergers or acquisitions has been going for as long as there has been business competition on earth. What's new about Open Innovation is the minimal nature of of the business exchange. A company looking for a very particular infusion of technological know-how only needs to accept the technology, not all of the people, debt and other encumbrances involved in an acquisition. Notice, too, that the realities of Open Innovation encourages companies to generate additional revenue streams by out licensing or outright selling of patents, and other intellectual property for which they have no internal applications. There are down sides to Open Innovation, as well. Consider the loss of competitive advantage if the use and application of technology of the buyer company is not well defined by legal agreement. Consider, too, the problem of swallowed pride by internal company scientists and engineers when they're asked to finish the development of a potential blockbuster product brought in from outside. What happens if the technology provider fails before the project is finished? Once again, join Susan on February 26th for an exploration of Open Innovation and its potential for the companies you work for. Susan is the Principal of Federici Business Group, a Portland business consultancy specializing Market Opportunity Analysis and New Product Development. Susan earned her doctorate in Physical Chemistry from the University of Southern California. While still in graduate school, she was recruited by Richard Smalley, the Father of Nanotechnology, to work for a year doing research in intra-molecular energy transfer at Rice University in Houston, Texas. Professor Smalley was awarded the Nobel Prize for Chemistry in 1996. From Rice University, Susan went to Tektronix, where she remained for 16 years. During that time, Susan contributed to several high profile projects. These included a video projector for TV Division and seminal research in hot wax ink jet printing technology. For these accomplishments, Susan garnered four patents for the Tektronix portfolio. Following her stint at Tektronix, Susan entered the MBA program at Portland State University, where she graduated in 2001 with an emphasis in Management. Susan founded Federici Business Group in 2002. She is a member IEEE, LEOS, the Optical Society of America, and is a certified New Product Professional by the Product Development and Management Association.Where:The OrCNet meets at the Beaverton International House of Pancakes (IHOP), located at the intersection of SW 158th & Walker Rd, next to McDonald's and across Walker Rd. from Fred Meyers. IHOP, 15935 SW Regatta Lane, 503-614-8485. The IHOP's seating capacity is approximately 35 folks, so come early! Just ask for the Oregon IEEE Consultants' Network meeting, or the OrCNet meeting. When:Thursday, February 26, 2009 6:00 PM - (or thereabouts) Eat (optional) and chat. 7:00 PM - Short Meeting 1. Officer Reports & Announcements (brief reports only) 2. Old Business 7:15 PM - Presentation 8:45 PM (Approx) - Adjourn |